UX / UI design

Chiliz

eCommerce store of Hot chili peppers.

Overview

Research

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Research

The problem

An eCommerce website with only one type of product (chili), and on the other hand, many versions of this product (over 100). That can be a problem for those who are not professional with chilis. Another problem is entering a market with many competitors that sell chili.

Target Audience

Americans between the ages of 20-40.
Health is important to them, they cook for themselves and like to try new things.
Their agenda is to preserve the earth and sustainability.
Very technological, live in the internet space, in social media they receive value and give value to others.

‍

Similar platforms that exist today

Facebook page
‍The updates come only from the page's admin. There is no order to the posts. It is difficult to understand who the person was. Interaction includes mainly just words of encouragement like "sorry for your loss" and not much more.

"Izkor"
Becomes outdated over time. Presents a "dry" life story in text with one photo. This is more official and less personal.

Private website
Becomes outdated over time. No information can be added. Difficulty finding the site among thousands of similar websites.

More Ways of commemoration

Paths

Memorial

Events

Songs

Stickers

Films

Concept

the solution

Re-branding of chili as the next hot thing for young people, bringing interest into life and cooking. Thus making the differentiation between Chiliz from the others who sell chili.
Product sorting and information on each chili help to orientate between all the products. Recipes that help to know how to use each type, and community support, and authentic reviews.

visual concept

Handmade illustrations for the purpose of making the product unique - adds unique flavors to each dish.
Community - the customers are active partners on the web.They can share recipes and reviews with each other, like on social networks.

Main features

organize memories

The problem | organizing many types of memories from different times.
‍The solution | viewing memories through a timeline according to life periods and important benchmarks. Filtering and tagging options according to media type, location, time, people involved, emotion, etc.

Viewing memories

Viewing and flipping through memories in full screen, the memory is the most important part. The user can dive into memories and move by browsing or jumping between dates.

Adding to an existing memory

Each user can add what they remember from a specific event in order to create the complete story and hear it from all angles.

privacy

Each memory has its own privacy settings. It is possible to share memories in certain circles (for example only friends from high school), specific people or just to yourself.

circles

Members of the page are organized in circles and are divided into closeness levels. It's possible to view mutual memories and contact other page members.

crossover stories

The site identifies stories that can be related to the dead soldier from other soldier's pages, according to tags. It's possible to add the memory to the memorial page or to contact the person who posted the story for more details.

Main features

Learning the cover story

Divided into short stages. Each step is has two parts: what the user needs to do and what the app will do for them.

Training

The app simulates a conversation with a police officer in order to train the user and provides remarks on performance, acting skills, etc.

mission STARTS

The app disappears and works in the background for the entire drive and gives an alert before reaching a police checkpoint.

FAKE supporting evidence

The app sends fake messages or calls in real time in front of the police officer. Interfacing with the car's radio and activates a fake news update that supports the cover story.

Design

logo design

An elegant font that indicates high quality, with a thickness base, and that indicates a confident presence. The font has serifs for the uniqueness and spiciness of the chili.